To say that I am a fan of Target is like saying the sun rises everyday. One time I happened to have on khaki's and a red sweater and someone asked me a question like I was an employee. The sad thing, I answered them. When I saw that Target came out with a new store brand, I was skeptical. I am a bit snobby with "store brand" products. I needed baggies, so I went out on a limb and bought some just to get me by until I could go to Sam's and buy a years worth. Oh my sweet, little baggies- you brought me such joy. I got brave and then decided to try a few other things... every one pleased me like the first. My heart skipped a beat and I started feeling those love palpitations in my heart. On one trip, I looked in my cart and everything was Up & Up. I was plowing through product testing like a demon and everytime I was happy! Then came a day... a day when I had to make a choice... a choice that never would have occurred to me before, but now my heart was so loyal to the Up & Up products... I had before me two items:
Pampers. The only diaper that I have loved and been loyal to. I have only been disappointed when I tried something else. Have always felt that no other diaper could touch my baby's bum. The higher price has never phased me because I KNOW that they are better.
VS.
Up and Up diapers. The store brand. $7 cheaper. I have a coupon, to boot. I have yet to be disappointed in any other product that Target has put out to this point.
Jason talked me through the panic sweats and I blew the box of Pampers a kiss and made off to the check-out with my yellow box of Up & Up diapers. The verdict, you ask? L-O-V-E them!!! So there you have it-
Thumbs Up & Up on the Target brand!
*** Disclaimer: I would not use the dispers for brand new babies. I would stick to my cuddly soft Pamper's Swaddlers. I would go into these when it was time to go into the Cruisers. If you like the Pampers Baby Dry or Huggies brand, then you probably won't see any difference.